Online Grocery shopping study/redesign
Online clothes shopping is made exceptionally easy these days however how easy is it to get groceries online. Grocery shopping to some is a sport. Most consumers know every aisle in their local supermarket but what happens if they can’t make it to do their weekly shop how adaptable is online grocery shopping?
This project started off as a study of user usability which led me to look at a very low-fi redesign (and re-redesign) This was a 3 week project period.
I went onto the Tesco website and set out different tasks for myself to do a weekly shop for a couple; family ect. I had a look at many different aspects of the website to get an understanding of the user flow and site map.
Areas of interest:
Can someone be converted to sole online grocery shopping?
How many people actually use (or prefer) online shopping?
How many have used it before compared to those who haven’t even thought of online grocery shopping?
Above is a collection of buttons and navigations throughout the website.
As the project time frame was short digital user testing along with face to face user testing was put into play. Users were sent a google forms survey for after they had completed a task of using TESCO.ie to get a handful of groceries delivered.
I asked participants the same task but this time I was sat beside them taking note of every click and hesitation.
I started with laying out my thoughts on how to redesign and looking into the site map and user journey trying to eliminate unnecessary pages and steps in the process. Looking at each landing screen separately and each navigation and button.