IMG_1600.JPG

 

 

Online Grocery shopping study/redesign


Brief

Online clothes shopping is made exceptionally easy these days however how easy is it to get groceries online. Grocery shopping to some is a sport. Most consumers know every aisle in their local supermarket but what happens if they can’t make it to do their weekly shop how adaptable is online grocery shopping?

This project started off as a study of user usability which led me to look at a very low-fi redesign (and re-redesign) This was a 3 week project period.


PRIMARY RESEARCH

I went onto the Tesco website and set out different tasks for myself to do a weekly shop for a couple; family ect. I had a look at many different aspects of the website to get an understanding of the user flow and site map.

Areas of interest:

Usability

Pain points

Popularity

Questions:

Can someone be converted to sole online grocery shopping?

How many people actually use (or prefer) online shopping?

How many have used it before compared to those who haven’t even thought of online grocery shopping?


I printed off each screen for one task of buying non dairy milk all the way through to check out and broke down every click I made.

I printed off each screen for one task of buying non dairy milk all the way through to check out and broke down every click I made.

Above is a collection of buttons and navigations throughout the website.

USER testing

As the project time frame was short digital user testing along with face to face user testing was put into play. Users were sent a google forms survey for after they had completed a task of using TESCO.ie to get a handful of groceries delivered.

aForms1.jpg


User journey

I asked participants the same task but this time I was sat beside them taking note of every click and hesitation.

STescoUserJourney.jpg

REDESIGN

I started with laying out my thoughts on how to redesign and looking into the site map and user journey trying to eliminate unnecessary pages and steps in the process. Looking at each landing screen separately and each navigation and button.

BIMG_1613.JPG

to be continued..